What's Your Sustainability Plan?
Inspiring 2.2 million Walmart employees to live cleaner and greener
Client
Walmart
Industry
Retail
Services
Brand strategy and design, internal communications, employee engagement
Challenge
How to convince Walmart’s employees to live healthier?
Solution
Redesign and reboot “My Sustainability Plan” with the help of 10,000 Sustainability Captains. Design a cascading communications strategy. Translate materials into three key languages. Roll out the program in successive global markets. Merchandise the heck out of it.
Agility Without Compromising Quality
"I want you to know how pleased everyone at Walmart has been with the work that you've produced for the MSP program. It really is world-class. Your agility without compromising quality is refreshing, and it’s great to have a partner who understands what we’re looking for and knows how to make it happen.”
–Shannon Frederick, Director of Internal Communications and Corporate Sustainability, Walmart
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